Capture the Hidden Growth Opportunity in Falling Margins

Posted by Total Expert Team On October 31, 2018

It’s been a tough year for lenders as many stare at red ink and staff layoffs.

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MBA Annual Convention Key Takeaways

Posted by Total Expert Team On October 22, 2018

Last week was a MONUMENTAL gathering of mortgage lenders in Washington, D.C. for the Mortgage Bankers Association (MBA) Annual Convention and Expo.

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Solving the Cost-to-Produce Problem in Mortgage Lending

Posted by Kyle Kamrooz On October 08, 2018

As loan production volume shrinks, production costs explode and competition ramps up, loan officers want to know:

How do I get borrowers to commit...

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ABA Bank Marketing 2018 Key Takeaways

Posted by Total Expert Team On October 01, 2018

Last week, some of the country’s leading bank marketers gathered in Baltimore, Maryland for the ABA Bank Marketing Conference to share how...

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Four Questions to Separate Tech Partners from Tech Vendors

Posted by Total Expert Team On September 24, 2018

In a time of increasing margin compression and heightened consumer expectations, outsourcing your tech needs to a software company can accelerate...

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Gaps in Sales and Marketing Are Costing Banks and Lenders Millions

Posted by Total Expert Team On September 17, 2018

Rising rates, decreasing origination volumes and no end in sight.

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Empower Loan Officers to Drive Your Digital-First Organization

Posted by Trey Rigdon On September 12, 2018

The only way to become a truly digital organization is to empower your loan officers to be at the forefront of transformation.

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The Customer Journey: Then and Now

Posted by Total Expert Team On August 29, 2018

In the past, when our grandparents wanted to buy their first home, they went down to the local bank and sat down face to face with a loan officer.

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Marketing Automation Empowers Loan Officers to Build Customers for Life

Posted by Total Expert Team On August 08, 2018

You can just focus on the transaction and have a customer for a day or you can offer so much value – via personalized touchpoints, ongoing...

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Digital Transformation is Redefining Marketing in Financial Services

Posted by Total Expert Team On August 02, 2018

Marketing technology is taking center stage in the mortgage industry's race to catch up to consumers' expectations for doing business. Lenders...

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