How to Build a Workforce that Reflects Your Clients

Posted by Total Expert Team On January 04, 2017

As the demographics of homebuyers change, the mortgage industry will find its future success is in the loan officers who best serve their client...

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How to Engage More Homebuyers With Email Marketing

Posted by Total Expert Team On December 15, 2016

Email marketing is just as valuable to your mortgage business as social media or direct mail -- sometimes, even more so. In fact, email marketing...

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Regulators Offer Guidance on Social Media Usage

Posted by Total Expert Team On December 13, 2016

The Federal Financial Institutions Examination Council (FFIEC) published industry-wide guidance on social media practices for the financial...

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How Lenders Can Earn Millennial Homebuyers’ Trust

Posted by Total Expert Team On November 15, 2016

Millennials comprised about one-third of homebuyers in the real estate market, making them the largest demographic buying houses this past year....

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Why Homebuyers Chose the Other Lender

Posted by Total Expert Team On November 01, 2016

Every homebuyer has a reason for choosing to work with a loan officer or a specific mortgage company. Sometimes, it’s their resounding reputation...

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3 Solutions to Stop Rogue Mortgage Marketing

Posted by Total Expert Team On October 27, 2016

If you’ve had loan officers go rogue on the mortgage marketing side of things, you’re not alone. It happens all too often. While working with...

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The Dangers of Rogue Marketing to Your Mortgage Brand

Posted by Total Expert Team On October 25, 2016

When things are moving as quickly as they are in the housing industry, it can become challenging to keep marketing material locked down from a...

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How Content Marketing Fits Into Your Mortgage Business

Posted by Total Expert Team On October 18, 2016

Content marketing has proven to be a powerful strategy over the past few years. So much so, that consumers are now dependent on content created by...

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Buyer Personas Help Shape Your Mortgage Marketing Strategy

Posted by Total Expert Team On October 13, 2016

At the heart of your marketing strategies is the goal of not only creating more relationships, but creating positive and memorable...

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Questions Lenders Should Ask Before Entering Into A Partnership

Posted by Total Expert Team On May 05, 2016

Lenders are often approached by Realtors looking to partner simply to increase their advertising budgets with little to no planning and strategy...

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