Create an Ecosystem of Products and Services

Posted by Total Expert Team On August 16, 2019

If a new bank or credit union offered you a better savings interest rate, a slicker app and a few compelling credit card products, would you switch?

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Four Reasons Your Bank Needs a Marketing Operating System

Posted by Matthew Noyes On August 07, 2019

Updating legacy systems and processes to improve the customer experience has never been more important than it is today.

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Humanization vs. Personalization: What's the Difference?

Posted by Total Expert Team On July 31, 2019

Financial services organizations taking a customer-centric approach are quickly setting themselves apart from competitors.

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Master Customer Touchpoints Across the Customer Journey

Posted by Total Expert Team On July 25, 2019

Every time someone comes in contact with your brand, their experience should be excellent; customers should know and trust your brand.

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Digital Banking: If You Build It They Will Come... Won't They?

Posted by Heather Dodgers-Rubash On July 17, 2019

Since they’ve grown up in the age of technology, it’s fair to assume digital banking would appeal to Millennials and Gen Z.

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Digital Transformation: Laying the Groundwork for Modern Marketing Success Part 2

Posted by Total Expert Team On July 10, 2019

Financial services organizations are racing to modernize the customer or member journey to meet evolving consumer expectations.

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Bank Marketing Pitfalls Part 3: The Dangers of Organizational Silos and Changing Too Much Too Quickly

Posted by Joe Welu On June 19, 2019

Banking isn’t what it used to be. And how banks market to their customers – in a way that provides convenience, value and humanization  is...

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Inspire a Customer-Centric Culture from the Top Down

Posted by Total Expert Team On June 13, 2019

The strongest organizations keep people at the center of everything they do and value their trust highly.

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Bank Marketing Pitfalls Part 2: Metrics You’re Not Tracking and Inconsistent Brand Experience

Posted by Joe Welu On June 06, 2019

Rising demand has changed the way financial brands approach customer or member engagement. 

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Gaining Momentum – and Customers or Members for Life – with Flywheel Marketing

Posted by Total Expert Team On May 13, 2019

It’s a huge win when a consumer makes their first transaction to become a customer or member of your financial brand.

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