More than eight in 10 Americans believe that buying homes provide them a solid financial advantage, and almost two-thirds believe now is a good time to buy homes, according to the 2015 National Housing Pulse Survey.
At the same time, 89 percent expect real estate sales to increase or remain the same over the next few years.
That translates into plenty of opportunity for professionals who are helping them with buying decisions. It also means that having a strong web presence and a brand that stick with people is more important that ever.
The survey, conducted by the National Association of Realtors®, shows that improving buying attitudes has been steady since 2013.
Two years ago, for example, the percentage of people who felt they could sell their house for what they paid for it, sat around 55 percent.
This year’s survey showed that 71 percent believe their home has grown in value enough to recover the purchase price.
That 16-percentage point jump is an indication the market has turned optimistic, which helps people believe it might be time to buy or sell.
The real estate agents and lenders that are already on buyers’ minds are the ones that stand to profit the most.
Using The Stats
The top three reasons cited in the survey for believing a home is a good investment, include building equity, wanting a stable and safe environment and having the freedom to choose their neighborhoods.
Are you using those angles in your marketing and outreach programs and messages?
Also, the number of renters who are currently considering buying has gone up 3 percent, and 61 percent of today’s renters believe owning a home is a priority for their future.
The survey also found that 80 percent of respondents believe that counseling programs and classes on how to be wise about a purchase are important in making the right decision.
Almost half of those who received no counseling said they would have taken part if it had been offered.
Are you giving advice and guidance to people on your blog, your social media accounts and every place you interact with potential customers?
Finally, the survey found that the impediments to homeownership remain about the same as the previous survey, which includes current debt and lack of funds.
Seventy-eight percent of respondent say that college debt is the main obstacle. Just under that, 76 percent of respondents said they have a full-time job but still cannot make enough money to reach the American dream.
About three out of four people said they cannot afford the down payment and closing costs.
Those steadfast realities make the partnerships between real estate agents and the lenders who can create a path to home ownership very important.
Coordinate your efforts to give the persons in this portion of the population access to programs that are designed for first-time homeowners.