Snapchat, a photo messaging app, attracts 41 percent of all 18- to 34-year-olds in the U.S., according to Nielsen Media Impact, et al. Snapchat hit the AppStore in 2011 once co-founders Evan Spiegel and Bobby Murphy finished development.
The app’s launch was a success.
After five years on the market, the company boasts having over 100 million active daily users.
Snapchat’s reach is valuable to the businesses that want to connect to the millennial generation.
Millennials are on the app almost every hour of the day.
Snapchat has partnered with organizations and companies to reach a broad audience. The company aims to give the end user a non-traditional advertising experience.
And, they achieved their goal.
Snapchat partnered with Gatorade during the Super Bowl. The team gave Snapchatters an interactive experience with their brands.
Using a Sponsored Lens, Snapchat and its partners let users shower Gatorade over their heads, just like they would on the sidelines.
Engagement spiked. The end result: the Sponsored Lens had 165 million total views, with an average play time of 30 seconds.
Snapchat is successful in many ways, particularly in advertising and connecting with a younger audience.
Lenders and agents should be signing up for that reason alone.
For the third year running, millennials make up the largest population of home buyers in the U.S., according to the National Association of Realtors®.
Snapchat is a huge asset. The app drives engagement through the roof with real estate's target audience. You should head to the AppStore now.
But, before diving head first, you should at least understand how to use Snapchat.
“Snapchat isn’t about capturing the perfect Kodak moment,” co-founder Evan Spiegel wrote in the company’s blog. “It’s about communicating with a full range of human emotion.”
The messaging app makes it easy to take a photo or video of your listing, flyer or anything else and send it off to many users fast. And, you can send a snap to your story, which saves it for up to 24 hours for your entire audience.
“Real estate is a visual business,” wrote Joe Sesso, a national speaker with Homes.com, in RISMedia’s blog. “Agents use photos and videos to visually and emotionally connect with prospects.”
Just like you would putting up a flyer or uploading images to your website, Snapchat is another way to engage consumers.
In this case, it's how you engage millions of consumers.
It’s a contemporary way to share your insight, your brand, and your day-to-day.
Sesso acknowledged that Snapchat might not be the best tool generating leads. But, “its best purpose is engagement and retention,” Sesso said.
As with your other apps, head over to Google Play for Android or the AppStore for IOS. Search for Snapchat, and download it.
Once it’s ready, open the app. Sign up:
Type in your information, and pick a username. For a business account, your username should be as close to the name of your business as possible.
Once you’re in, look around to familiarize yourself with the Snapchat interface.
Swiping to the right is where you find your story, others' stories, and the Discover section.
The Discover section features videos, pictures and articles from different companies and media outlets.
Mixed in with your story and users’ stories are events, where people and organizations post snaps about trending topics.
An example could be the Fourth of July. It's anything where attendance is high, or there is a lot of attention.
The camera screen is where you take snaps before sending them off to users or your story.
To take a snap, tap the circle. If you want to take video, hold it to record.
You can flip the camera around to take selfies by pressing the icon in the upper right corner of the screen.
Once you’ve taken the snap or video, you can discard it or add content elements, like text or geofilters.
Note: You apply geofilters after you take the snap. Swipe right or left to apply filters. Some filters are for specific cities, others are for events or holidays.
When your snap is how you want it, you set the duration. The max is 10 seconds.
Next to the timer, you can save the snap to your phone if you want to reference it later or post it to social media platforms.
Next to the save icon is where you can add the snap to “My Story.” Posting to your story allows everybody you allow to view the snap for up to 24 hours.
You can also hit the arrow to send the snap to your story and a selection of users from your contact list.
- Save image
- My Story
You can customize who views your story in Snapchat’s settings.
To access your settings, hit the Snapchat icon at the top of the screen. This brings you to your profile. To get to your settings, hit the icon in the upper right corner.
To control who can see your snap stories or who can find your account, go down to the “Who can…” section.
Selecting the custom option allows you to pick who can view your story. You can leave it open for friends or the public too.
From your profile, you also have access to your contacts, your Snapcode, and more.
Your Snapcode is the yellow QR code-like square with Snapchat’s icon in it.
This code is specific to your account. It’s also another way for friends to find you. When people see your snap code, they take a screenshot of it. They go into their settings and add you by your Snapcode.
By tapping on your Snapcode, you can take a picture sequence. This is like your profile picture.
Once you’re done, take a screenshot of your Snapcode. Post it on your social media accounts to market your new Snapchat account.
At this point, you’re all set.
Start going through Snapchat’s settings to get used to this new platform. Once you feel ready, snap for business.