Spanish-speaking producers will be empowered to build customers for life with customizable content and campaigns that are culturally on point
Total Expert, the company that created the first Marketing Operating System (MOS) specifically for banks and mortgage lenders today announced that a portion of their newly-released Expert Content offering will be translated into Spanish. Total Expert is partnering with NAHREP Consulting Services to meet the unique needs of Spanish-speaking communities with customizable content and campaigns.
“I’m beyond excited about this partnership,” said Maria Vergara, president at NAHREP Consulting Services. “I’ve worked with so many companies on creating effective, diverse market strategies. However, loan officers who serve Spanish speaking clients have felt out of the loop as there weren’t campaigns designed around their clientele. Now loan officers can feel confident in serving the needs of their community with content that’s culturally relevant.”
Expert Content is a robust offering of multi-channel marketing content and campaigns across web, social, email, print and video. It’s industry specific for banks and lenders, and all components are customizable, including verbiage, campaign cadence and campaign structure.
“Being able to personalize and automate my marketing and communications to meet the unique perspectives of the people I’m targeting is a huge benefit,” said Isabel Mislinay, sales manager at AXIA Home Loans. “It’s incredibly important, sensitive and respectful to literally and figuratively speak the language of prospects and customers. Expert Content translated into Spanish will make this possible.”
“We all know margins are compressing, but what are we going to do about it? Expert Content ‘trans-created’ into Spanish is just one of the ways Total Expert is responding to help serve a large and growing market segment, free up producers’ time and ultimately impact the bottom line,” said Sue Woodard, chief customer officer at Total Expert. “Producers will be empowered to deliver the right message at the right time to the right person, seamlessly turning leads into customers – and customers into customers for life.”
Want to see Expert Content “trans-created” into Spanish? Download a sample pack of Spanish Expert Content.
ABOUT TOTAL EXPERT, INC.
Total Expert is a software-as-a-service (SaaS) company that provides the first modern, web-based, enterprise-level marketing and sales software solution built specifically for mortgage and financial services. Eight of the top 15 mortgage lenders in the country use Total Expert. Total Expert ensures that marketing, compliance, and sales are aligned in a single system of record, and provides tools including marketing, co-marketing and CRM. Every marketing asset ever created, downloaded, or deployed is tracked with on-demand audit level reporting. The highly flexible, profile-based architecture provides precise permission controls and hierarchy settings for endless custom reporting and analytics options based on the unique preferences of the organization. For more information, visit totalexpert.com.
ABOUT NAHREP Consulting Services
NAHREP Consulting Services is a strategy and marketing consulting firm specializing in the Hispanic segment and Housing industry. NAHREP Consulting Services helps companies create and execute on diverse market strategies to capture market share. For more information, visit www.nahrepconsulting.com