On May 23, 2018, Joe Welu, Total Expert founder and CEO was published in the National Mortgage Professional magazine.
One thing about marketing is that it’s constantly evolving. For example, it wasn’t too long ago that lenders frowned upon loan officers using social media for business. They weren’t alone. In fact, according to Gartner, half of all companies blocked access to social media in 2010. It was simply seen as too risky and uncontrolled, particularly in the regulation-heavy environment of mortgage lending. Since then, most businesses have embraced social media, especially those that sell to consumers. Today, a growing number of lenders encourage their producers to use social media for one simple reason – it works.
Now a new marketing trend is catching fire in the mortgage industry: personal branding. But personal branding comes with some risks, too. Are you prepared to handle them?
Read the full article in National Mortgage Professional Magazine.