National Mortgage News: The Secret to CRM for Mortgage Lenders is Personalization

National Mortgage News: The Secret to CRM for Mortgage Lenders is Personalization

On Oct. 11, 2018, Total Expert was featured in National Mortgage News.

Total Expert will use its new $20 million venture capital investment — led by Emergence Capital — to build out its Marketing Operating System, designed for the future of financial services.

The fintech software company, specifically focused on mortgage lenders and bankers, already has a 10% foothold in the industry, specializing in customer relationship management and revenue growth. Technology built for one particular industry might seem too narrow a purview, but that intent focus helps in these situations.

Read the full article in National Mortgage News.

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