In December 2018, Total Expert Founder & CEO Joe Welu was published in MReport.
How can your organization—and your loan officers—turn growing mountains of data into insights and revenue?
Your mortgage loan officers learn more about their customers throughout a single transaction than any other financial services provider. From contact information to credit score to annual income and spending habits, loan officers have all the data necessary to create a comprehensive composite of their customers—not their ideal customers but their actual customers.
But there’s a problem. Most companies have so much data they don’t know what to do with it. So, it sits there collecting digital dust.
Read the full article on theMReport.com.