KS StateBank Enhances Customer Experience with Robust Marketing Powered by Total Expert

KS StateBank Enhances Customer Experience with Robust Marketing Powered by Total Expert

Marketing Operating System empowers KS StateBank to deliver personalized, relevant communications

KS StateBank has selected the Total Expert Marketing Operating System® (MOS) to centralize marketing efforts and streamline the customer experience. The Total Expert MOS will empower KS StateBank’s customer-facing teams across the country to easily track all interactions with customers, prospects and partners.

“We needed a more robust solution to equip our teams with cohesive, on-demand marketing materials that met strict compliance requirements and allowed them to expand their co-marketing business,” said Jan Valencia, Residential Mortgage Systems Project Manager at KS StateBank. “It was critical to find a solution to automate the delivery of hyper-relevant messaging throughout the customer lifecycle. Total Expert’s open API and best-in-class integrations allowed us to maintain our current technology stack and empowered the flow of data so we can personalize our customer engagement and marketing efforts.”

The Total Expert MOS will empower the KS StateBank relationship managers to foster deeper relationships with their customers, prospects and co-marketing partners through the deployment of personalized, automated messaging – at scale. By leveraging consumer data paired with intelligent automation, they will be able to deliver the right message to the right person at the right time.

“We’ve seen a huge push in the financial services industry to personalize the customer experience and maximize the lifetime value of existing customers,” said Sue Woodard, Chief Customer Officer at Total Expert. “We are thrilled to welcome KS StateBank to Total Expert and empower their relationship managers to be the trusted advisor their customers turn to time and time again – cultivating customers for life.”

KS StateBank was founded as Kansas State Bank of Manhattan in 1969, and was rebranded to KS StateBank in 2015. KS StateBank is committed to excellence in banking, which is achieved by building trust in every relationship. The bank is highly rated with both Bankrate and Bauer Financial and they pride themselves in being financially strong, nimble and responsive to client needs. Their broad range of business, government finance and personal services can last you or your business a lifetime.

Over the years, the Bank has expanded from the “home base” in Manhattan, Kansas, to having six branches across the state and a branch in Phoenix, Arizona. We also have Loan Origination Offices located around the country in Kansas, Minnesota, Arizona and Missouri and a Government Financing division based in Manhattan. To learn more about KS StateBank visit ksstate.bank.

Total Expert is a fintech software pioneer of the first modern, enterprise-level Marketing Operating System (MOS) that enables lending and financial services firms to create customers for life by blending human relationships with digital simplicity. We power marketing and revenue growth for 10% of $2 trillion per year U.S. mortgage industry, and ensure banks and lenders stay ahead of how consumers expect to communicate, shop, and manage their financial lives in the digital/social era. For more information, visit totalexpert.com.

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