Perfecting Public Perception: How to Use Reviews in Marketing

Posted by Total Expert Team On December 14, 2017

In the early days of the internet, it was easy to game the system to gain reviews.

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Fall Product Enhancement Update

Posted by Total Expert Team On December 12, 2017

We’re excited to announce the enhancements that have been added to Total Expert this fall! Loan officers and agents must consistently be...

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Rogue Marketing: Kill it With Productivity

Posted by Total Expert Team On December 11, 2017

New. Fresh. Cutting-edge. RIGHT NOW. Sound familiar?

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Compliance & Marketing: Do You Have What You Need?

Posted by Total Expert Team On December 07, 2017

It's official: Millennial home buyers are on the loose according to a joint study conducted by the Federal National Mortgage Association (Fannie...

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Slow Season? Fight the (Yule) Tide

Posted by Total Expert Team On December 04, 2017

'Tis the season for attention spans to dwindle and work ethics to go on vacation.

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Change Expectations: Will You Struggle or Succeed?

Posted by Total Expert Team On November 30, 2017

There's a gap in the mortgage industry that's growing wider all the time: It's the difference between companies who are mastering change and those...

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Customer Profiling: Evaluating for Engagement

Posted by Total Expert Team On November 27, 2017

Every company needs a legion of eager, self-starters fanning out across the marketplace to generate production and profit.

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CFPB Director Richard Cordray Calls it Quits

Posted by Total Expert Team On November 20, 2017

The most "feared man in mortgage" put in his two weeks’ notice on November 15: Consumer Finance Protection Bureau (CFPB) Director, Richard...

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Low Inventory Doldrums? Here's the Cure

Posted by Total Expert Team On November 16, 2017

This week, the Minnesota Mortgage Association held its 2017 Annual Convention & Awards event in downtown Minneapolis.

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Information-Based Marketing: A Wealth of Material

Posted by Total Expert Team On November 13, 2017

Information-based marketing is a great way for companies and mortgage loan officers (MLOs) to enhance their images as experts as well as cultivate...

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