Marketing to Millennials:  They've Got it Coming

Posted by Total Expert Team On June 22, 2017

There's an understandable obsession with the Millennial generation: They're now the biggest segment of the U.S. population, at a whopping 87.2...

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Mortgage Marketing Tools:  Communicate Possibility and Present Solutions

Posted by Total Expert Team On June 19, 2017

Times, markets and technology all change, but consumer objections surrounding major purchases like homes seem to stay basically the same.

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Don't Just Watch the Market - Move It

Posted by Total Expert Team On June 15, 2017

New listing activity isn't keeping up with demand and as a result, April saw a dip in home sales, according to the National Association of...

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Three Steps to “Uberizing” Your Mortgage and Real Estate Business

Posted by Total Expert Team On June 12, 2017

What lessons can the mortgage and real estate industries learn from Uber and Airbnb? 

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Mortgage CRM: Shape Market Perception, Drive Your Business

Posted by Total Expert Team On June 08, 2017

We are constantly exposed to an onslaught of information about mortgage and housing in today's digital, on-demand world.

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Understanding The Sky-High Potential Of Real Estate ROI

Posted by Total Expert Team On May 18, 2017

Any business person or investor will tell you that 24% return on investment is spectacular - and very hard to find.  

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Marketing to Millennials: Journey vs. Destination

Posted by Total Expert Team On May 01, 2017

The biggest group of home buyers in U.S. history are coming of age, and mortgage and real estate professionals need to learn how to work with them...

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First-Time Home Buyers: Is Student Loan Debt a Myth?

Posted by Total Expert Team On April 27, 2017

Freshly-minted college grads aren't generally a primary target for loan officers and Realtors, but there are a few key things this group needs to...

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What is the Diamond Strategy?

Posted by Total Expert Team On April 24, 2017

Even though buying a home is often the biggest financial transaction of an individual's life, a lot of companies try to commoditize real estate...

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Current Homeowners: They're in the Money

Posted by Total Expert Team On April 20, 2017

Supply and demand is an issue again this year heading into the high-volume months for mortgage and real estate. 

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