Purchase Market:  Are You Getting Your Share?

Posted by Total Expert Team On August 14, 2017

Refinances are firmly in the background for the second consecutive month as purchase loans made up 68% of all originations, according to Ellie...

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Zillow:  Friend or Foe?

Posted by Total Expert Team On August 08, 2017

Between a research piece that encourages renters not to move and a new initiative that bypasses real estate agents, Realtors may be wondering if...

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Real Life Resources for Mortgage Companies and MLOs

Posted by Total Expert Team On July 20, 2017

Providing a top-performing mortgage CRM filled with relevant marketing campaigns and print collateral that functions as a system of record for...

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Don't Tell; Ask

Posted by Total Expert Team On July 17, 2017

Every company and producer follows black-and-white sales data to find out how they did; but the gray realm of consumer sentiment research provides...

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Costly Myths: Potential Home Buyers Need to Consider the Source

Posted by Total Expert Team On July 06, 2017

At a time when housing inventory is low in many places and affordability is tightening in cities across the country, a common down payment myth...

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From Frustration to Domination: The Hub & Spoke Model

Posted by Total Expert Team On June 29, 2017

Companies and MLOs both want the same thing - production and profits. Management and producers have different roles in making this happen and face...

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Marketing to Millennials:  They've Got it Coming

Posted by Total Expert Team On June 22, 2017

There's an understandable obsession with the Millennial generation: They're now the biggest segment of the U.S. population, at a whopping 87.2...

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Mortgage Marketing Tools:  Communicate Possibility and Present Solutions

Posted by Total Expert Team On June 19, 2017

Times, markets and technology all change, but consumer objections surrounding major purchases like homes seem to stay basically the same.

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Don't Just Watch the Market - Move It

Posted by Total Expert Team On June 15, 2017

New listing activity isn't keeping up with demand and as a result, April saw a dip in home sales, according to the National Association of...

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Three Steps to “Uberizing” Your Mortgage and Real Estate Business

Posted by Total Expert Team On June 12, 2017

What lessons can the mortgage and real estate industries learn from Uber and Airbnb? 

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