Gaining Momentum – and Customers or Members for Life – with Flywheel Marketing

Posted by Total Expert Team On May 13, 2019

It’s a huge win when a consumer makes their first transaction to become a customer or member of your financial brand.

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How CMOs Can Attract & Retain Creative Data Experts

Posted by Joe Welu On May 07, 2019

I’ve been making the case here for a while that the role of the CMO is changing in the financial services industry.

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Key Alliances for Tomorrow's CMO

Posted by Total Expert Team On April 30, 2019

As we’ve mentioned here before, the role of the financial services CMO is evolving.

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Key Takeaways from the Financial Brand’s Forum Conference: Put Humanity Back in Banking

Posted by Total Expert Team On April 22, 2019

Ten years ago, the country faced the worst financial crisis since the Great Depression. Consumers were apathetic and lacked trust in financial...

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Sales: A Journey, Not a Destination with Finance of America’s Bill Dallas

Posted by Bill Dallas and Joe Welu On April 16, 2019

Completing the first mortgage transaction with a new customer is an achievement and – what should be – the start of a lifetime relationship.

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Modern Banking: Anticipate, Educate & Advise to Cultivate Customers for Life

Posted by Joe Welu On April 09, 2019

Although consumers can find just about anything they need with a simple Google search, seventy-eight percent of retail bank customers still prefer...

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Bank Marketing Pitfalls Part 1: Failure to Define Customer Personas & Remove Data Silos

Posted by Joe Welu On April 03, 2019

Banks are continually evolving to leverage new technology and meet rising consumer expectations for convenience, value and personalization.

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Top Strategies for Driving Adoption of the Total Expert MOS

Posted by Sue Woodard On March 27, 2019

Implementing a new technology solution can make or break an organization.

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Funnel vs. Flywheel: Everything Modern Bank Marketers Need to Know

Posted by Joe Welu On March 21, 2019

Today’s customer cannot simply be passed from inquiry to transaction using the same generic messaging time and time again, only to fall through th...

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Brand Building That Gives Customers What They Want

Posted by Total Expert Team On March 19, 2019

Modern customers are savvy adopters of anything that makes their lives simpler or adds value. For many lenders, that has meant huge investments in...

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