Avoiding Pitfalls When Advertising on Third-Party Websites and Buying Leads

Posted by Total Expert Team On October 19, 2017

Advertising on third-party websites and buying leads are both common practices for top producers, but it seems the lines of right and wrong have...

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Success Imperative:  The 1-Page Business Plan

Posted by Total Expert Team On October 16, 2017

Top-performing companies and people share a common secret to success: strict adherence to a business plan.

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Consumer Sentiment: Use it to Captivate and Motivate

Posted by Total Expert Team On October 12, 2017

A new survey showing consumer preferences, motivation and confusion provides opportunity and fodder for mortgage companies, loan officers and...

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Understanding and Abiding by Regulations Meant to Protect Consumers

Posted by Total Expert Team On October 11, 2017

Regulations are in place to ensure consumers understand they are interacting with marketing when they look at advertisements – and consumers...

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Technology Isn't a Choice: Adapt or Die

Posted by Total Expert Team On October 09, 2017

Change is inherent in business - and so is acceleration. Lenders, banks and mortgage companies who have invested in and committed to the...

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Student “Housing” – Perception & Possibility

Posted by Total Expert Team On October 05, 2017

Recent data from two different mortgage and real estate sources present widely divergent angles on a subject that affects many Americans: college...

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Digital Mortgage Conference 2.0: Key Takeaways

Posted by Joe Welu On October 04, 2017

For those of us who recall the internet pre-Google, remember when there were so many search engines that the general experience of “browsing the...

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Third Quarter 2017: Reflection and Projection

Posted by Total Expert Team On October 02, 2017

The mortgage and real estate industries are reflecting and looking forward as we near the end of the third quarter. In our latest podcast, “Third...

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Marketing to Millennials: Dogs, Video & Social Media

Posted by Total Expert Team On September 28, 2017

You might be amused - or dismayed - to learn that dogs played a bigger role in Millennials' decisions to buy homes than getting married or the...

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Best Practices for Managing Marketing Compliance at the Enterprise Level

Posted by Total Expert Team On September 27, 2017

Mortgage lenders are under constant scrutiny from regulators and it is critical that your organization is not only being proactive about creating...

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